Graphic Depictions Of Our Society’s Obsession With Food

Graphic Depictions Of Our Society’s Obsession With Food

Mathieu Frossard’s photography project ‘Fast’ will make viewers think twice about what they’re putting in their mouths.

Ryan Gerhardt
  • 12 march 2013

You know fast food is unhealthy for you, but Big Macs are just too delicious. Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun. And if you’d like to keep your Big Macs that way, the following photos aren’t for you.


French designer Mathieu Frossard has done his best to disturb audiences with a new view of fast food, and we’d say it’s pretty effective.

In his new project entitled ‘Fast,’ Frossard works to exhibit food that is unhealthy and over-indulgent to look simultaneously appealing and revolting.

The photos, which are essentially up-close shots of models with their mouths overstuffed with food, are meant to be a commentary on ‘what we consume.’

Frossard explains, ‘I used food as a visual metaphor standing for a general idea of consumer goods.’ It has become a consumer tendency to ‘swallow first and chew later’ on everything from fast food to new products, fads, and even ideas.  It is the plight of overabundance.

‘Fast’ is especially timely taking into consideration the recent increase in buzz around food and health issues. As obesity climbs in the US, and attempts to stem it are repeatedly rebuffed, the situation has become as revolting as the photos.

As the gallery shows, the food stuffed into the model’s mouth included a Big Mac, cake, raw chicken, and liver. And all she reportedly got out of it was a drink. No thank you.

Check out the gallery below if you think you can stomach it:

Mathieu Frossard

Images via Juxtapoz (Frossard)


Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car


Get PSFK's Related Report: Sports Debrief

See All
Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Related Expert

Steve Katsaros

Solar Power, Social Good, Development

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Technology Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Yesterday

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 25, 2016

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Technology Yesterday

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse

Advertising Yesterday

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Retail Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

Fitness & Sport Yesterday

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Technology Yesterday

Microsoft’s New E-Paper Sticky Note Runs On Ambient Light

Researchers have developed the first e-ink display powered entirely by office bulbs

Sustainability Yesterday

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Yesterday

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing

No search results found.