Mathieu Frossard’s photography project ‘Fast’ will make viewers think twice about what they’re putting in their mouths.
You know fast food is unhealthy for you, but Big Macs are just too delicious. Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun. And if you’d like to keep your Big Macs that way, the following photos aren’t for you.
French designer Mathieu Frossard has done his best to disturb audiences with a new view of fast food, and we’d say it’s pretty effective.
In his new project entitled ‘Fast,’ Frossard works to exhibit food that is unhealthy and over-indulgent to look simultaneously appealing and revolting.
The photos, which are essentially up-close shots of models with their mouths overstuffed with food, are meant to be a commentary on ‘what we consume.’
Frossard explains, ‘I used food as a visual metaphor standing for a general idea of consumer goods.’ It has become a consumer tendency to ‘swallow first and chew later’ on everything from fast food to new products, fads, and even ideas. It is the plight of overabundance.
‘Fast’ is especially timely taking into consideration the recent increase in buzz around food and health issues. As obesity climbs in the US, and attempts to stem it are repeatedly rebuffed, the situation has become as revolting as the photos.
As the gallery shows, the food stuffed into the model’s mouth included a Big Mac, cake, raw chicken, and liver. And all she reportedly got out of it was a drink. No thank you.
Check out the gallery below if you think you can stomach it: