Banksy Graffiti Gets Spellchecked To Promote Education

Banksy Graffiti Gets Spellchecked To Promote Education

A new campaign for a British tutoring service has an eye-catching new take on cleaning up grammar and spelling.

Betsy Mead
  • 22 march 2013

The Tutor Crowd, a London based tutoring service, decided to shake things up when it came to promoting their business. Instead of throwing around business cards and covering up walls with giant posters, the company teamed up with Arc, the marketing services arm of the Leo Burnett Group, to go about the process in an unusual way.

The creative agency crafted a campaign which featured The Tutor Crowd ‘correcting’ errors in graffiti works across London in areas such as Brick Lane, Shoreditch and South Bank with paint pens, and marked with stickers bearing The Tutor Crowd’s logo. The initiative, called Take The Classroom To The Streets,’ was written and art directed by Dan Kennard and Ben Smith and will also be vieweable online at It aims to make the tutoring group appear fresh and relevant, and to make education and learning fun, accessible and ‘cool.’  Beri Cheetham, Executive Creative Director at Arc, put it thus:

To change the traditional perception of English tuition, we needed a non-traditional approach. It’s tongue-in-cheek, free and makes people smile. But most importantly, we hope it helps young people engage in grammar and spelling and get support they need.

It’s not just about the art though–the stickers will send parents right through to the website, where they can obtain a free trial for English tuition. Patrick Wilson, founder of The Tutor Crowd, said,

Good spelling and grammar is fundamentally important to young people. But teaching it doesn’t have to be old fashioned and stuffy. We wanted to engage parents and young people alike, and make them realise that online tuition is an option that’s available to try.

Non-Londoners can see a selection of ‘corrections’ in the gallery below.


Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car


Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Related Expert

Marcelo Coelho

Interactive Tech-infused Products & Spaces

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Technology Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Yesterday

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 25, 2016

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Technology Yesterday

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse

Advertising Yesterday

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Retail Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

Fitness & Sport Yesterday

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Technology Yesterday

Microsoft’s New E-Paper Sticky Note Runs On Ambient Light

Researchers have developed the first e-ink display powered entirely by office bulbs

Sustainability Yesterday

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Yesterday

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing

No search results found.