English fashion designer Stella McCartney is know for her vegetarianism, in life and in her designs. Her label does not use leathers, furs, horse-based glues, feathers or environmentally unfriendly PVCs but her latest bag, the Itsy Bitsy, is made out of animal product, wool. How does McCartney justify using the sheep by-product? It comes from sheep on her own farm.
Her organic-run farm in the English countryside keeps sheep that can be sheared without harm, so using their wool remains in line with McCartney’s ‘ethos of sustainability and not harming animals’ says the company. In fact, the bag is named after two of the sheep, Itsy and Bitsy, that live on the farm.
This focus on sustainability seems to be a growing trend for major fashion houses, as seen in Gucci’s use of a ‘passport’ to ensure ethical treatment of cows for leather used in their bags, tracing its life from birth to purse. Knowing where your product comes from, may be the new standard and hallmark of luxury.
Header image via Visionary Artistry Magazine