Here is an idea that we wish were more than just an idea: underground access to book samples while on the subway. Miami Ad School students Max Pilwat, Keri Tan and Ferdi Rodriguez, created this concept for a subway ad campaign to solve the problem of empty libraries and encourage reading.
Taking advantage of the fact that most people have smartphones, but they become relatively useless underground without any phone or internet signal, the concept uses near field communication (NFC) to make print ads for New York Public Libraries more interactive. The ads would link to popular books, of which the user can download a 10 page sample. Once done with the free sample, a pop-up message connects to the nearest public library to see if the book is available to check out.
It encourages people to read, gets them hooked on a really good book and provokes curiosity to want to get to the library to read the rest. This concept could do even better if it were used by digital book sellers such as Amazon or Barnes and Noble. Imagine NFC ads that provide books samples while on the subway, and when you come up for air (and 3G signal) the book is made immediately available for purchase. Let’s hope this is more than just an idea.
See the students’ campaign below: