To widen the appeal of Scotch whisky, Dewar’s has launched ‘Highlander Honey,’ which is infused with natural flavors. Indicative of a larger trend by alcohol brands to attract a wider audience, it aims to bring sweetness with a bite to a new, urban and modern consumer.
Dewar’s Highlander Honey is crafted by the infusion of hand-selected Scottish honey along with natural flavors into the original Dewar’s White Label blend. The honey is from local bees, as it was harvested near the Dewar’s distillery in Aberfeldy.
It is placed into a mesh pouch and infused with other natural flavors into Dewar’s White Label before being filtered through oak cask wood chips. The infusion of Scottish honey gives the Scotch whisky a mellow character with a smooth and buttery composition.
Dewar’s Highlander Honey is the first in a new “Highlander” range of products that will include unique expressions of Dewar’s Blended Scotch whisky infused with natural flavors that showcases traditional and indigenous Scottish ingredients.