Psychedelic Pop-Up Design Studio Creates Fun-House Optical Illusions [Pics]
UK tile store Capitol Designer Studio commissioned Lily Jencks and Nathanael Dorent to create a striking cultural hub to show off the possibilites of creating with tiles.
- 22 march 2013
London tile store Capitol Designer Studio has commissioned architects Lily Jencks and Nathanael Dorent to create a unique pop-up installation that shows off the possibilities of porcelain tile. Located in Primrose Hill, ‘Pulsate’ uses Marazzi’s SistemN tiles for a striking space.
The entire area is encased in rows of tiles in a repeating herringbone pattern, so it takes on a psychedelic look that challenges perception. It moves beyond a typical storefront for tiles, and will also be a ‘cultural hub’ used for events.
‘Pulsate’ creates a sense of reinforced perspective that aims to draw people into the space. A program of events, including lectures, product launches and fashion shoots, will take place while it is open from March 21st – November 27th. Jencks explains the two ideas within the installation:
One is about perception – how you perceive distances and shapes; and make sense of space. The other is about how to display an object that’s for sale; we wanted the space to be more than just a showroom selling tiles; to rethink the commercial transaction as something more creative.
Click through to see images of the installation: