In the second video installation of their cookie vs creme campaign, Oreo show the lengths two toy scientist from Minnesota will go, to eat their favorite part of the iconic cookie.
The first video featured David Neevel, a creme hater. His machine completely decimated the creme component of the Oreo. But this second video shows that one cookie can be shared by creme and cookie-lovers alike. Barry Kudrowitz is a cookie man, while Bill Fienup is more of a creme kind of guy. Their creation: an Oreo separator that is quite slick in getting the cookie, but a little bit messy where the creme is concerned. The machine uses a plastic tool to push the top cookie off the creme. It then heats up the creme and ‘atomizes’ it into Bill’s mouth. Barry then gets to eat the bottom cookie. Problem solved.
The Oreo Separators series is created by Wieden + Kennedy and will feature two more videos where inventors will get to the bottom of the age old question: cookie or creme? In the meantime, fans can show their allegiance for either side on Instagram with photos of their preference, using the hashtags #cookiethis or #cremethat.
Check out Fienup and Kudrowitz’s Oreo Separator: