Predator/Prey Cool Hunting Game Revamps Trends Industry

Predator/Prey Cool Hunting Game Revamps Trends Industry

iCoolHunt is a new app that gamifies trendspotting on a global geo-social platform.

Lara Piras
  • 15 march 2013

iCoolHunt is a new app from Italy that uses the power of photo sharing to tap into emerging global trends.

The mobile gaming industry is worth billions of dollars, and one company tapping into this trend and putting their unique slant on it is iCoolHunt. It is an app and a cross-platform geo-social game that asks its users to collaboratively identify and track emerging trends anywhere in the world. The app takes a gamified approach to finding trends, you capture images in certain identified trend collections or you can even start your own. The brains behind the app (two Italian brothers Luca and Alessio Morena) have recently updated an earlier model released in 2010. So how does it work? Users capture their chosen trend or ‘prey’, describe it, categorize it and tag its location. The prey is then ‘cooled’ or ‘uncooled’ by your followers or other users thus affecting your iCoolHunt status whether that be newbie (they call this Rookie), up and coming (Observer), accomplished (Spotter) or top of the game (Guru). The Guru as they say, ‘defines what is cool and are highly influential.’

To work your way up the hierarchy iCoolHunt encourages you to regularly upload, actively start Trendboxes or themes such as ‘Creative Food’ or ‘Design,’ and to vote on other ‘iCoolHunter’s’ posts. And the way to reach Guru status is to share completely original, slightly offbeat or unique content, so the quality of the images is also taken into account. Furthermore you can also improve your profile by unlocking badges that will be displayed on your page. Such badges include ‘Top Contributor’ or ‘Futurist’ and there’s even a ‘B.Cunningham’ badge for the street style savvy.


So what does all this mean for the trends industry? What’s important to note is that the public does the spotting on iCoolHunt, whereas forecasting companies use trained, paid employees to identify, analyse and predict trends in a logical and very careful manner. However, iCoolHunt could potentially become a useful tool for trend forecasters to assist them during their forecasting journey and aid in confirming their findings. Another aspect that could be useful for the trends industry is the interactive map they call the ‘Trenditory’ that shows posts from specific regions. This allows users to see filtered trends such as cool goings-on in their home towns or other areas they’re interested in and could also be especially helpful when forecasters are conducting research in specific areas around the world.


iCoolHunt gives meaning to photos. As opposed to taking a picture to keep as a memory, or for nostalgic reasons, it’s looking at potential signs, ideas, and themes for the future and with the ability to share amongst powerful social networks such as Facebook and Google +, it seems the app is set to reach millions amongst trend professionals and the public alike.



Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color


Get PSFK's Related Report: Future of Automotive

See All
Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Related Expert

Nicolas Franchet

Retail, Mobile, Social

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 26, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed


Future Of Work
Cultivating The Next Generation Of Leaders

Fashion Yesterday

100 Backpacks Made For The World’s Top Influencers

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Financial Services Yesterday

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

No search results found.