The organization’s latest fundraising and awareness campaign transforms social connections into water pipes and taps.
The UNICEF Tap Project has turned to the social networking power of Facebook to spread its message. Users can help provide children around the world with access to clean water and sanitation by donating a small amount or raising awareness.
The national campaign has transformed Facebook into a water network for World Water Month. The app turns users into ‘taps’ and their connections into ‘pipes’ ready to be filled with water. People can donate $5 to the Tap Project via text or PayPal to turn their ‘tap’ on and choose two friends to receive water and the opportunity to also donate.
As more people are encouraged to keep the network growing with donations of their own, they will be able to see the web of connections around them carrying water from friend to friend and the impact of their donation. This simple idea clearly visualizes the network on Facebook with a smart water comparison.
UNICEF Ambassadors Angie Harmon, Alyssa Milano and Marcus Samuelsson, UNICEF Supporters Heidi Klum and Nas, along with other celebrities including Judd Apatow, Kristen Bell, Jeff Bridges, Seth Rogen, Emmy Rossum, Kevin Spacey, and Sting, are lending their support by starting their own water networks or tweeting about the campaign. Caryl Stern, president and CEO of the U.S. Fund for UNICEF, said:
More young kids die from dirty water and poor sanitation than from measles, malaria, and AIDS combined. Across the developing world, children often walk miles to the nearest source to gather water for their families, forcing them to miss out on an education. UNICEF believes that ZERO children should be deprived of clean water and basic sanitation.