The website VineTune features a continuously evolving music video for the Welsh band Masters in France’s song Flexin.’ The video is composed of lots of crowdsourced looping clips from Vine, and changes as more are uploaded by fans.
VineTune was created by ad agency BMB (Beattie McGuinness Bungay) creatives Caleb Al-Jorani, Peter Browse, and Joe Koprowski. Creative Review reports that the Vine-powered music video assigns relevant hashtags to different parts of the song based on the lyrics.
It keeps updating when users post new clips with corresponding hashtags to add to the creative project. This results in a constantly evolving music video and creates a new experience for people every time they visit the site. It’s a great opportunity for fans of the band to contribute to their music video.