Ex-Saatchi Exec Aims To Save The World Through Sharing, Pairs With Ex-Wal-Mart Exec

Ex-Saatchi Exec Aims To Save The World Through Sharing, Pairs With Ex-Wal-Mart Exec

PSFK Labs talks with yerdle Co-Founder Adam Werbach about how sharing products is the easiest way to save the world.

Wesley Robison
  • 24 march 2013

PSFK Labs recently had a chance to catch up with Adam Werbach, Co-Founder of the social exchange platform yerdle (whose launch we recently covered here). Prior to launching yerdle, Adam founded Saatchi and Saatchi S where he worked with his yerdle co-founder Andy Ruben, who was Chief Sustainability Officer for Wal-Mart during their collaboration, to mobilize one of the largest employee forces in the world to be more environmentally conscious. We talked with Adam about his vision for yerdle and how sharing can save the world. Check out the conversation below.

How you are bringing communities together?

Today it’s easier to buy a new tent online than it is to get one from a friend. The economic and environmental costs of this are outrageous.  We launched yerdle to flip this around and to make social commerce more lovely than retail. There’s no reason to buy something new when it’s sitting in your friend’s closet, gathering dust.  The key here is knitting together our new types of communities and using tools like Facebook to make sharing simple.

 How do you see communities interacting online, offline and transitioning between the two realms?

At yerdle we’re collecting a set of affinities of our members in order to help them build sharing circles. These sharing circles match a number of different qualities, like your Facebook friends, your neighborhood, your school, and your musical preferences, in order to find you people to share with who you can trust.  It’s a delicate balance between building you a small sharing circle and ensuring that you see enough items so that you can discover what you might want.  While the searching and browsing all happens in the digital realm, the majority of items on yerdle are self-delivered.  And typically people who are getting something give a small gift as a token of their appreciation.

What is your business, if everyone is sharing?

At yerdle we’re trying to make each pound of natural resources go further, creating greater resource productivity. We’ll pay our bills by charging a fee to help you ship your items. But the really interested projects begin as we help product manufacturers redesign their products based on feedback from their members.

 How can this increase in sharing save the world?

For every pound of product produced there are seventy pounds of resources wasted in the supply chain. Reusing an item is far preferable to recycling it.

 Thanks Adam!


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Food Today

Tiny Pub Only Has Space For Three People

Make Time For It is a small London pop-up bar that encourages conversation without the distraction of technology

Advertising Today

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers


Get PSFK's Related Report: Future of Automotive

See All
Mobile Today

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Today

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Travel Today

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Today

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Today

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Design & Architecture Today

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture october 21, 2016

Dubai And The Future Of Humanitarian Design

In its second year, Global Grad Show brings together 145 cracks at a more sustainable, connected and empowered way of living

Technology october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online

Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Gaming & Play october 21, 2016

Nintendo’s New Console Pushes For Portable Gaming

The Switch allows gamers to seamlessly play on the go by themselves or with friends

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

No search results found.