Five ‘Shop in Shop’ stores have been designed in Seoul and Hong Kong for Neil Barrett, by dividing a singular project into 16 separate pieces.
Famed architect Zaha Hadid has created five ‘Shop in Shop’ locations for Neil Barrett in Seoul and Hong Kong. Hadid created one large project that was then split into sixteen separate pieces so it could be shared between stores, creating modular installations that unify them.
They have been designed to act like ‘puzzle pieces’ that unite the stores, with individual pieces that all differ from each other. They were carved and moulded from the original solid as pairs and the emerging forms engage design principles such as the peeling, twisting and folding of surfaces, incorporating double-curvatures and rotations.
The pieces form a flexible modular system that allows multiple arrangements according to their location. They can be used individually or in conjunction with others from the collection to suit the different spaces of each shop, with each piece able to display shoes, bags or accessories.
The pieces have a sculptural and smooth finish and their pure white coloring stands in stark contrast to the black polished floors. Click through to see photos of the ‘Shop in Shop’ installations: