Skincare Brand Imagines The Future Of Spa Treatments [Video]
Aēsop commissioned Lucy McCrae to create a short film which artfully suggests that super-sensory procedures will be the way to pamper.
Artist Lucy McRae, who has explored swallowable perfume and genetic manipulation, was commissioned by the Australian skincare brand Aēsop to create a short film for its website relaunch. Morphē artfully suggests a future of super-sensory beauty treatments that pair indulgence with a laboratory sensibility.
For the film, an old Amsterdam church was transformed into a meticulously ordered space that references Aēsop’s laboratory. A scientist is seen employing an assortment of gels, liquids, and weird contraptions to minister arcane beauty treatments to a sleeping woman.
Morphē was inspired by the nineteenth-century scientist Hermann von Helmholtz, who wrote that “Everything is an event on the skin.” McRae suggests a journey inside a world beyond skin care, which involves farther realms of perception within the sensory landscape of the human body. You can watch the short film below: