menu

Beer Bubble Print Could Be The New Leopard

Beer Bubble Print Could Be The New Leopard
Design

Black Milk uses advances in imaging and printing technology to reimagine a time-old print.

Daniela Walker
  • 29 april 2013

 

Digital printing in clothing design has had a strong and growing presence on the runway for the past couple years, with the likes of Alexander McQueen and Mary Katrantzou, creating digitally rendered designs using a printer much like the one you use at home. This technology has enabled designers to print almost anything that they desire, disrupting classic patterns. Black Milk clothing has reappropriated the the leopard print – a classic for both preppy crowds and hipsters – and reinterpreted as a digitally printed beer bubbles.

BeerLeggings-Blackmilk2

The Australian brand – known for their digitally produced leggings and swimsuits –  created the limited edition beer-bubble inspired print as sort of leopard print for the 21st century. Using technology that allows for a macro view of beer bubbles, the print almost takes on another, less familiar, almost abstract quality.

James Lillis started Black Milk in 2009 with a pawn shop sewing machine and $6 (AUD) of nylon. He sewed together his first pair of leggings, and hit the ground running, creating more elaborate designs through digital technology. While he is not the only one who has embraced the ink-jet printer, Black Milk’s high resolution prints, designs that may have been too expensive or time-consuming to make with traditional screen-printing, are becoming the new classics.

BeerLeggings-Blackmilk

Black Milk

Design
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Brian Tiong

Asia Culture & Content Expert

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.