This transparent billboard for a New Zealand weather service has been mocked up to look like a page in a web browser. It frames actual weather conditions, emphasizing the message that their forecasts are the most accurate out there.
Created by agency Y&R NZ for MetService, and located outside their office in Auckland, the billboard frame is a simple and clever way of advertising the service’s real-time weather reports. Y&R’s managing director, James Hurman, talks about the billboard’s popularity:
It’s been liked something like 30,000 times on Facebook, had over a million views on content sharing site imgur.com, was buzzfeed.com‘s ad of the month, made it to reddit’s front page, and even got written about by The Sun. MetService is a small client the agency’s had for years and the idea is to try to get as much return on their spend as possible, hence trying to see if we could make a billboard work in a different way and generate exposure well above and beyond the norm.
You can check out the billboard in the video below: