menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Budweiser Releases Bow Tie-Shaped Can

Budweiser Releases Bow Tie-Shaped Can

The humble beer container gets a makeover.

Ross Brooks

The iconic beer manufacturer is set to release a beer can this Spring that will mirror the shape of it’s logo. The company’s latest innovation comes as an attempt to solidify their reign as one of the world’s most notable brands, something that can’t be compared to every other beer can on the market.

Despite their grand ambitions the beer can will not replace the traditional beer can design, only being available in 8-packs within the US. Even so, the can has been under development since 2010, with significant investments required at both the can-making and packaging facilities around the country.

bowtie-beer-can-2

Making the can itself is a 16-step process, 10 being required to shape the lower half and then an additional 6 to finish off the top half. This particular design was the optimum meeting point of fashion and function, due to the relatively inflexible nature of aluminium.

The bowtie beer can comes as another sign that the company’s plans to continue innovating – their crowdsourced “Black Crown” design being a great example of recent success with a new idea.

Budweiser Bowtie Beer Can

Post Image
Read More Tap to Expand
PSFK CONFERENCE 2015

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store