menu

Budweiser Make Drinkers Facebook Friends By Clinking Glasses [VIDEO]

Budweiser Make Drinkers Facebook Friends By Clinking Glasses [VIDEO]
Advertising

Budweiser Brasil creates the Buddy Cup that is integrated with the social networking site.

Leah Gonzalez
  • 29 april 2013

Budweiser Brasil has created a way to ‘upgrade’ the tradition of toasting drinks. With the new Buddy Cup, Budweiser drinkers can add friends to Facebook just by clinking cups.

The Buddy Cup is fitted with a chip that integrates it with Facebook. The cup holder uses his or her phone to pair their Facebook profile to the cup’s chip. Toasting with another person holding a Buddy Cup means an instant Facebook friend. A red LED confirms the new addition to the person’s list of friends on the social networking site.

According to an article on The Drum, these high tech cups are meant to ‘bring the brand closer to its consumers.’ The cups will be used at events sponsored by the brand.

Budweiser-Buddy-Cup-1

Budweiser-Buddy-Cup-2

The clip below shows how the Buddy Cup works.

Budweiser Brasil

+#advertising
+#culture
+#technology
+Advertising
+Budweiser
+culture
+Electronics & Gadgets
+Facebook
+mobile
+technology
Trending

Upscale Delivery Service Points To The Future Of The Cannabis Industry

Luxury
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

AI february 24, 2017
Advertising february 24, 2017
No search results found.