Buick ran a “Pinboard to Dashboard” promotion that encouraged Pinterest users to create interior design inspirations for the 2013 Encore luxury car. The automotive company invited ten of the most influential fashion, design and food bloggers to participate in the promo and create their inspiration board. The promotion is part of the company’s efforts to reach out to a younger target market and show that the brand can use social media and have fun with it.
The winning Pinterest board was by Michael Wurm, Jr., a bed-and-breakfast owner from Pennsylvania. Wurm has around 4 million followers on Pinterest and his collection had beach scenes and sea foam-colored tones, which became the inspiration for new design deatures, textures and colors for the luxury car.
Check out this video about the promotion.