menu

Buick Designs Car Interior Based On Pinterest Submissions [Video]

Buick Designs Car Interior Based On Pinterest Submissions [Video]
Advertising

The automotive company uses the social network to help create the interior for the 2013 Encore luxury model.

Leah Gonzalez
  • 1 april 2013

Buick ran a “Pinboard to Dashboard” promotion that encouraged Pinterest users to create interior design inspirations for the 2013 Encore luxury car. The automotive company invited ten of the most influential fashion, design and food bloggers to participate in the promo and create their inspiration board. The promotion is part of the company’s efforts to reach out to a younger target market and show that the brand can use social media and have fun with it.

Buick-Pinboard-to-Dashboard

The winning Pinterest board was by Michael Wurm, Jr., a bed-and-breakfast owner from Pennsylvania. Wurm has around 4 million followers on Pinterest and his collection had beach scenes and sea foam-colored tones, which became the inspiration for new design deatures, textures and colors for the luxury car.

Check out this video about the promotion.

Buick / Buick Presents Pinboard to Dashboard

+#advertising
+#design
+Advertising
+Automotive
+Design
+Design Update
+fashion / apparel
+Luxury
+Retail
+technology
+USA
Trending

3 Key Trends Driving The Future Of Entertainment Consumption

Augmented & Virtual Reality
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

USA february 17, 2017
Health february 17, 2017
No search results found.