menu

Cap’n Crunch Launches Late-Night Youtube Talk Show

Cap’n Crunch Launches Late-Night Youtube Talk Show
Advertising

Cereal brand makes a comeback aimed at an adult audience.

Lara Piras
  • 25 april 2013

Cap’n Crunch is turning to social media alongside a touch of nostalgia to revamp the brand and win back the loyal followers it gained between the 60s and 80s. The launch comes after a rumour hit back in 2011 that the brand was retiring prompting an outcry from loyal fans. This gave the company an idea to bring the loveable character online and he now has almost 270,000 likes on Facebook and 14,000 Twitter followers.

The brand is now moving onto YouTube by launching an online late-night talk show for its animated character Cap’n Horatio Magellan Crunch that will feature on its YouTube channel at 11:35pm every other Tuesday commencing on May 7th.

420738_479224825476547_300797561_n

The show will involve interviews with animated celebrities and fictional characters perfectly situated within a giant bowl of Cap’n Crunch cereal. The captain will ask guests about everything from pop culture to social media with a tongue-in-cheek spirit. The Marketing Officer told Mashable, ‘It felt like the natural next step for the Cap’n considering that over the last two years we’ve morphed our marketing of the brand to primarily digital and social, with a goal of providing entertaining content that fuels conversation.’

Check out the teaser below:

Cap’n Crunch YouTube channel

Advertising
Trending

PSFK's Workplace Vision: Leave The Busywork To The Bots

Ai
Syndicated Yesterday

In Popular Games, The Recurring Theme Is Exploration

The much-hyped sci-fi sandbox game proved to be as massive as expected, while Pokémon Go continued to prove inescapable

Design Yesterday

The Best In Wearable Tech From The Rio Olympics

PSFK rounds out the Rio Games with our picks for the best gadgets and devices used to track performance

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Advertising Yesterday

This Cookbook Is Inspired By Brad Pitt’s On-Screen Eating Habits

Learn how to whip up meals and snacks pulled straight from the actor's fictional universe

USA Yesterday

Tour The US National Parks From The Comfort Of Your Home

Google's new 360-degree video feature lets people take a trip to Alaska, Utah or Hawaii and see these marvels of nature up close

PURPLELIST EXPERTS

Jennifer Kinon

Designer & Educator

Augmented & Virtual Reality Yesterday

VR Training For Active Shooter Preparedness

SurviVR is an immersive environment to teach civilians how to protect themselves in dangerous situations

Cities Yesterday

Redesigned London Tube Map Aims To Get People Walking

The updated display illustrates approximately how many steps it takes to walk between stations for a healthier commute

Experiential Marketing Yesterday

Nike Creates An Immersive Pop-Up Fitness Experience In London

The Unlimited You space gave athletes a chance to push their limits farther than ever before

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Automotive Yesterday

Uber Now Lets Commuters Pay With Pretax Dollars

The prepaid cards are a partnership with WageWorks, letting uberPool users save up to 40% on their trip

Home Yesterday

Philips Hue Adds Motion Sensor To Control Lights Automatically

The wireless device lets users interact with their environment without needing to press a switch

Home Yesterday

Beacon Device Takes The Pain Out Of Navigating A New Airbnb

Ping provides new guests with a guided tour of the house or apartment through a simple tap of their phone

Arts & Culture Yesterday

Shelf Makes Its Contents Appear To Hover In Midair

The design uses metal tubes to create an optical illusion when viewed from the front

Arts & Culture Yesterday

Interactive Ceiling Responds To People Walking Underneath

The installation features built-in sensors that cause the undulating surface to morph and react to passersby

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Fashion Yesterday

Declutter And Recycle All Of Your Unwanted Stuff

A new app will help catalogue your possessions and give them away as donations when you no longer want them

Advertising Yesterday

Tokyo Concept Store Disguised As A Parking Garage

The retail and cafe project is designed as a hidden treasure for urban explorers

No search results found.