Cereal brand makes a comeback aimed at an adult audience.
Cap’n Crunch is turning to social media alongside a touch of nostalgia to revamp the brand and win back the loyal followers it gained between the 60s and 80s. The launch comes after a rumour hit back in 2011 that the brand was retiring prompting an outcry from loyal fans. This gave the company an idea to bring the loveable character online and he now has almost 270,000 likes on Facebook and 14,000 Twitter followers.
The brand is now moving onto YouTube by launching an online late-night talk show for its animated character Cap’n Horatio Magellan Crunch that will feature on its YouTube channel at 11:35pm every other Tuesday commencing on May 7th.
The show will involve interviews with animated celebrities and fictional characters perfectly situated within a giant bowl of Cap’n Crunch cereal. The captain will ask guests about everything from pop culture to social media with a tongue-in-cheek spirit. The Marketing Officer told Mashable, ‘It felt like the natural next step for the Cap’n considering that over the last two years we’ve morphed our marketing of the brand to primarily digital and social, with a goal of providing entertaining content that fuels conversation.’
Check out the teaser below: