The Depaul Box Company sells supplies to people moving with the proceeds going to help those who don’t have a home.
The Depaul Box Company is a new company launched by the youth homelessness charity Depaul UK with help from agency Publicis London. It sells cardboard boxes to people moving into a new home, with all of the profits going to help those who don’t have a home.
The boxes feature the moving tales of real young homeless people and striking line drawings. They also provide another platform for Depaul UK to share the work it does and the people it helps. Publicis London notes that:
Rather than try to stimulate donations and sympathy, the Depaul Box Company simply asks people to buy a product they would be buying anyway, for a price that they would already be paying.
The Depaul Box Company offers cardboard boxes priced at £30 for a pack of 10, £40 for 20 boxes, and £60 for a pack of 30. A number of outdoor ads have also been produced for the new company: