Chupa Chups leaked a video of a street artist in Singapore who makes sculptures out of the ubiquitous sweets.
The latest in street art news is that there’s a talented artist in Chinatown, Singapore and he has a very unique never-before-seen skill–lollipop sculpting. The video of the elderly gentleman molding a Chupa Chups lollipop into the shape of a tourist’s face first appeared on YouTube late last month and it made people wonder about its validity until a video of an interview with the street artist was posted on the Chupa Chups Global Channel early this week.
The interview video shows a Chupa Chups news correspondent tracking down the lollipop street artist at a local coffee shop and asking him to comment on the allegations that the original video was merely a marketing stunt.
In the video, the street artist claims that he’s been perfecting his skill for a year. During the interview, the camera switches back and forth between the Chupa Chups correspondent and the street artist, and in each scene change, we see the Chupa Chups brand appearing little by little. The microphone the correspondent was holding turns into a lollipop; so does the spoon the street artist was using to stir his coffee.
In the last scene, we see the street artist completely adorned in Chupa Chups lollipops. The video seems to be in line with the candy company’s brand motto ‘Life Less Serious’ and pokes fun at product placement in TV and film.
Believable or not? Watch the video below and you be the judge.