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What Classic Ads Would Look Like On Today’s Social Channels

What Classic Ads Would Look Like On Today’s Social Channels
Advertising

Advertising creative Eoin Conlon takes a fresh look at five campaigns to see how their message would be shared today.

Emma Hutchings
  • 16 april 2013

Social media affects the design and strategy of advertising. Advertising creative Eoin Conlon from Ireland takes a fresh look at five classic ads, re-envisioning how their message would be shared if they were to run today.

Classic Ads Re-Envisioned For The Social Media Era

Conlon gives David Ogilvy’s ‘The man in the Hathaway shirt’ from 1951 a Twitter account, Clairol’s ‘Does she… or doesn’t she?’ ad a mobile app, and runs a Rolls Royce ad from 1958 on Facebook as a promoted post.

Classic Ads Re-Envisioned For The Social Media Era

Volkswagen’s ‘Think Small’ ad with its effective use of white space looks the same but with the addition of a Twitter handle, a prompt to ‘find us on Facebook’, a Twitter hashtag, corporate website, and a QR code. Conlon says of Ridley Scott’s classic advert for Apple:

Apple Macintosh’s ‘1984’ would at some point have the indignity of being aired as a You Tube pre-roll, where the consumer would barely get to the march of the mindless dones before hitting ‘Skip Ad’ and getting to more pressing matters.

Eoin Conlon

Advertising
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