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What Classic Ads Would Look Like On Today’s Social Channels

Advertising creative Eoin Conlon takes a fresh look at five campaigns to see how their message would be shared today.

Emma Hutchings
Emma Hutchings on April 16, 2013.

Social media affects the design and strategy of advertising. Advertising creative Eoin Conlon from Ireland takes a fresh look at five classic ads, re-envisioning how their message would be shared if they were to run today.

Classic Ads Re-Envisioned For The Social Media Era

Conlon gives David Ogilvy’s ‘The man in the Hathaway shirt’ from 1951 a Twitter account, Clairol’s ‘Does she… or doesn’t she?’ ad a mobile app, and runs a Rolls Royce ad from 1958 on Facebook as a promoted post.

Classic Ads Re-Envisioned For The Social Media Era

Volkswagen’s ‘Think Small’ ad with its effective use of white space looks the same but with the addition of a Twitter handle, a prompt to ‘find us on Facebook’, a Twitter hashtag, corporate website, and a QR code. Conlon says of Ridley Scott’s classic advert for Apple:

Apple Macintosh’s ’1984′ would at some point have the indignity of being aired as a You Tube pre-roll, where the consumer would barely get to the march of the mindless dones before hitting ‘Skip Ad’ and getting to more pressing matters.

Eoin Conlon

Thinking...