Social media affects the design and strategy of advertising. Advertising creative Eoin Conlon from Ireland takes a fresh look at five classic ads, re-envisioning how their message would be shared if they were to run today.
Conlon gives David Ogilvy’s ‘The man in the Hathaway shirt’ from 1951 a Twitter account, Clairol’s ‘Does she… or doesn’t she?’ ad a mobile app, and runs a Rolls Royce ad from 1958 on Facebook as a promoted post.
Volkswagen’s ‘Think Small’ ad with its effective use of white space looks the same but with the addition of a Twitter handle, a prompt to ‘find us on Facebook’, a Twitter hashtag, corporate website, and a QR code. Conlon says of Ridley Scott’s classic advert for Apple:
Apple Macintosh’s ’1984′ would at some point have the indignity of being aired as a You Tube pre-roll, where the consumer would barely get to the march of the mindless dones before hitting ‘Skip Ad’ and getting to more pressing matters.