menu

Classic Cocktails Depicted As Simple Abstract Graphics [Pics]

Classic Cocktails Depicted As Simple Abstract Graphics [Pics]
Advertising

Diageo's Mixionary campaign includes a poster set featuring color blocks representing cocktail ingredients.

Leah Gonzalez
  • 26 april 2013

Premium drinks company Diageo collaborated with ad agency The Monkeys and design company Maud to create a set of posters for the Diageo’s Mixionary campaign featuring cocktails and mixed drinks.

The purpose of the Mixionary campaign is to simplify how cocktails and mixed drinks are made. Each poster depicts a cocktail or a mixed drink through simple color blocks that represent the ingredients.

The collection of posters include depictions of classic drinks like Cosmopolitan, Manhattan, Gin and Tonic, Vodka Martini, Bloody Mary, La Primavera, Tom Collins, and Agave Margarita.

The campaign is a finalist in the D&AD and CLIO awards.

Mixionary-posters

Mixionary-ingredients-3

See more of the posters below.

 

Mixionary

Images via The Monkeys

 

+#advertising
+#culture
+Advertising
+cocktails
+consumer goods
+culture
+Design
+diageo
Trending

Wearable Serves As A Digital Guide For People With Visual Impairments

Baby Boomers
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

AI february 24, 2017
Advertising february 24, 2017
No search results found.