Diageo’s Mixionary campaign includes a poster set featuring color blocks representing cocktail ingredients.
The purpose of the Mixionary campaign is to simplify how cocktails and mixed drinks are made. Each poster depicts a cocktail or a mixed drink through simple color blocks that represent the ingredients.
The collection of posters include depictions of classic drinks like Cosmopolitan, Manhattan, Gin and Tonic, Vodka Martini, Bloody Mary, La Primavera, Tom Collins, and Agave Margarita.
See more of the posters below.
Images via The Monkeys