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Classic Cocktails Depicted As Simple Abstract Graphics [Pics]

Diageo's Mixionary campaign includes a poster set featuring color blocks representing cocktail ingredients.

Leah Gonzalez
Leah Gonzalez on April 26, 2013. @leahgonz

Premium drinks company Diageo collaborated with ad agency The Monkeys and design company Maud to create a set of posters for the Diageo’s Mixionary campaign featuring cocktails and mixed drinks.

The purpose of the Mixionary campaign is to simplify how cocktails and mixed drinks are made. Each poster depicts a cocktail or a mixed drink through simple color blocks that represent the ingredients.

The collection of posters include depictions of classic drinks like Cosmopolitan, Manhattan, Gin and Tonic, Vodka Martini, Bloody Mary, La Primavera, Tom Collins, and Agave Margarita.

The campaign is a finalist in the D&AD and CLIO awards.

Mixionary-posters Mixionary-ingredients-3

See more of the posters below.

 

Mixionary

Images via The Monkeys

 

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