Everyday sounds are the material being used to reinvigorate this banal noise.
The soft drink company has unveiled a new social music project in Asia that aims to capture everyday sounds and remix them into an all new sound that plays in ads when someone opens one of their bottles. It was undertaken by a young DJ named Jun Fujiwara and the brand activation agency OgilvyAction.
The project goes by the name “Coca-Cola Remix Bottle” and aims to reinvent the “Open Happiness” message of the company. In Tokyo, the sounds being captured have been transofrmed into ringtones and music videos that can be shared via the company’s YouTube Channel.