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Crowdsourced Music Video Records Viewers’ Cursors In Real-Time

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Light Light asks fans to join in for their latest online campaign.

Yi Chen
  • 18 april 2013

Rock band Light Light recently collaborated with Amsterdam-based design studio Moniker to create a one-of-a-kind music video. The online video is interactive and allows viewers to participate simply by moving their mouse cursor around the screen.

The interactive music video is called “Do Not Touch” and is for the single “Kilo.” It invites users to take part by hovering their mouse cursor over certain objects through a set of instructions. The movement of the cursor is recorded in real-time, and as more people participate in the experiment, more cursors will appear on the screen each time.

do-not-touch-interactive-video-form-the-opponent

Moniker commented that:

After 50 years of pointing and clicking, we are celebrating nearing the end of the computer cursor with an ever-changing music video where all our cursors can be seen together for one last time.

Do Not Touch

 

+#advertising
+#culture
+#design
+#technology
+Advertising
+amsterdam
+band
+culture
+Culture
+Design
+digital
+Entertainment
+Europe
+Marketing
+Music
+online
+technology
+video
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