To celebrate its birthday the brand created personalized photos with the designer.
To celebrate its 30th anniversary in the U.K., Diet Coke collaborated with its brand ambassador Marc Jacobs to create 10 special photo booths. These booths will allow fans to take photos of themselves and also change the background to various designs by Marc Jacobs. Some of the designs includebows, polka dots, and swallows.
Users can print out the photos and have the option to upload them online to the Diet Coke Facebook mosaic. For those who can’t get to the photo booth, they can still contribute to the mosaic gallery by posting on Twitter, Facebook, or Instagram with the hashtag #dietcoke30.
The photo booths have been distributed across 10 Tesco stores across the U.K. this week . David Wood, UK marketing director for Tesco, commented that, “We look forward to seeing Tesco customers starring on the special 30 years celebration packs of Diet Coke later this year.”
Photos courtesy of The Beauty Dial