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Digital Camera Reimagined To Replicate The Analog Experience

Digital Camera Reimagined To Replicate The Analog Experience
Arts & Culture

British firm Conran redesigns today's apparatus without a preview screen for the BBC Future’s Imagineering series.

Daniela Walker
  • 18 april 2013

Digital cameras are so feature-laden these days, it can be a bit hard to keep up. British design firm, Conran wants to harken back to the days before digital, when everyone took a picture, put faith in their photography skills and waited weeks to see if the film captured what they saw in the viewfinder. In conjunction with the BBC’s Future Imagineering series, where everyday objects are reinterpreted for the 21st century, the firm came up with a digital camera with quirks of an analog device.

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The Conran camera – which is currently only a prototype –  features a slim yet sturdy square shape, with two rings at the front for a ringflash and the imaging sensors and a large hole in the center that serves as the viewfinder and lens. The back of the camera consists of all the essentials for a point-and-shoot digital camera – a control dial, shutter button, and flash – but is missing one vital component: the screen.  Senior designer at Conran, Jared Mankelow says:

We really have to ask ourselves is, what is the screen for. What is its purpose? And for us, it’s just another element that chewed through a lot of power. Everybody’s got a smartphone, tablet  or PC  nowadays, and they are built with very, very high definition screens.

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Removing the screen allows for the camera’s unique design, and also adds that experience of having to wait to see your pictures. But instead of waiting for them to be developed, you simply need to be near a Bluetooth-enabled device, where your photos can upload. It is a touch of analog in the digital age.

Conran

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