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Forensic Drawings Reveal Women’s Skewed View Of Their Appearance

Dove hired a sketch artist to create portraits of women, one based on their own description and one on that of a stranger.

Ross Brooks
Ross Brooks on April 17, 2013. @greenidealism

Dove and the marketing firm Ogilvy have hired an FBI-trained forensics artist by the name of Gil Zamora to show just how skewed our perception is when it comes to our self-image. Gil has over 3,000 sketches to his name and demonstrates just how different we see ourselves when compared with a total stranger’s description.

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Gil drew one picture based on the women’s description of themselves. Then he drew a second based on a stranger’s description. The differences were striking as can be seen from the picture below.

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This experiment proves that Dove continues to lead the way when it comes to appreciating natural beauty and accepting the effects of ageing for what they are – a natural process. By doing so they continue to challenge the insanely high standards set by contemporary culture.

dove-real-beauty-sketch-lani dove-real-beauty-sketch-maria

Check out the moving video below for a look inside the project.

Real Beauty Campaign

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