menu

Emilio Borella: Building A Platform To Help Bogota Residents Rebuild Their City

Emilio Borella: Building A Platform To Help Bogota Residents Rebuild Their City
Advertising

Real-estate developer and philanthropist on producing a collective vision for the city of Bogota with the My Ideal City project.

PSFK Labs
  • 7 april 2013

The My Ideal City project’s only sponsor is the international real estate development company BD Promotores Colombia based in Spain with a Colombian presence and over 20 years of experience in this field. Emilio Borella is philanthropist and the director of the company. He leads the BD Bacatá project, a building that has become a symbol of My Ideal City and also the joining force of all Colombians as a pillar of national pride and world recognition. PSFK.com spoke to Emilio about imagining a collective vision for the city of Bogota.

What drew you to this project?

The opportunity to provide citizens with a platform where they may express their ideas, with the support of experts in all matters of their interest or concern. New technologies seem to be the way to provide a guiding thread for communication among all agents living in and developing a city, residents, businesses, public entities, etc.

Which would you think is the main goal behind the financing of this project?

We have four specific goals:

1. ECONOMIC: Give VIABILITY to a project by means of many NON-INSTITUTIONAL investors taking part in the business and ownership of a mix-use complex in an iconic building in Bogotá as a paradigm of large urban developments on a worldwide level. Can you imagine, in retrospective, the power of being a partner/owner of the Rockefeller Center in New York?

2. SOCIAL: Development of private investment projects like ours help improve the RESIDENTS’ QUALITY OF LIFE through the creation of jobs and better income conditions in an area of great improvement potential.

3. POLITICAL: Private investment and projects such as ours REINFORCE THE BET OF PUBLIC INSTITUTIONS on city development. The “Downtown Revival Plan” and the new mayor’s strategic plan insist on the construction of buildings and infrastructure as a driver for downtown development and the starting point for the new POT (Spanish acronym for Land Zoning Plan).

4. ARCHITECTURE & LANDSCAPING: Road, architectural and landscaping improvements made through infrastructure revival INCREASE CITIZENS’ WELFARE AND COMFORT and at the same time lead the city into the future. The solid private investment boom in the area, like our project or housing or office unit projects in neighboring locations, goes alongside institutional projects, Tadeo University with its campus as an example, or public investment in road, architectural and landscaping infrastructure, such as the Third Millennium Park or the Transmilenio hub and the related improvements on Carreras 7 and 10, or the pedestrianization of Carrera 7.

Why is this project important for the people in Bogota?

It is important for the city’s downtown reclamation and revival for all citizens and visitors of Bogota, in many ways such as the following:

– Reinforcing the university epicenter, the largest university cluster in the country with 35 universities (Andes, Externado, Tadeo, Rosario, Salle, etc.) and their associated services.

– Reinforcing the cultural epicenter: Gold Museum, Botero Museum, Jorge Eliécer Gaitán Theater, the Cathedral, great 20-century buildings (Avianca, Ministry of Interior, Comptroller General’s office, etc.), the Candelaria historical center (as important as the walled Cartagena de Indias downtown area), etc.

– Reinforcing the political and judicial epicenter: Palace of Nariño, Government, City Hall, Ministries, Tax Administration, courts, etc.

– Private institutional epicenter: Banco de la Republica, Banco Agrario, El Tiempo, BANCOLOMBIA, Banco de Bogota.

– Business epicenter: San Victorino, Carrera 7 for pedestrians only, La Candelaria, etc.

How is daily urban life going to improve in the city?

The hybrid between public investment with the “Downtown Revival Plan” and private investment with BD Bacatá, the Bicentennial Tower, Block 5 or the Tadeo University campus, to mention some examples, is already improving it, and this is reflected in the following:

– Roads: Road infrastructure (streets, sidewalks, Transmilenio lanes) improvement, and implementation of the SITP (Spanish acronym for Public Transportation Integrated System), all resulting in better public transportation and better access in and out of the city’s downtown.

– Sanitation, Security and Control: More hours and capacity of the waste collection system, more traffic lights, better parking garages, expansion of metropolitan police Immediate Attention Centers (CAIs for their Spanish acronym) with more human and technical security resources (surveillance video cameras, for example), pedestrianization of two major downtown avenues such as Jiménez Avenue and Carrera 7, with an increase of security systems and attention services, among others.

– Tourism and leisure: More cultural options with the opening of movie theaters, playhouses and the expansion of museums, more retail offer, more and better hotel offer (restoration and lodging) with hotel and restaurant openings or renovations.

How do you see think crowd-planned projects can influence the development of cities in the future?

Globalization understood as extending access to information through New Information and Communication Technologies, focusing on real-time access, from any device and from any location, to press, information and banking transactions, work on the cloud between people in different countries and with different working hours, just to mention some examples, has made it possible to put citizens as the engine for decision making related to any activity.

Today citizens have their opinion and massively vote without counting on any type of public or private institution. This possibility of real-time communication, without the need to be called, in which one’s opinion is taken into account and may have consequences in political vote, has a colossal strength before public institutions.

Every day, fact by fact, the crowd’s opinion and activities associated to the “crowd” notion (opinion and activity in social networks) are more important in the cultural, social, political and economic spheres of countries. Development of city models is already a part of the citizens’ opinion process.

Thanks Emilio!

Over the next 6 months, we want to start a conversation around what you envision as ‘My Ideal City’. Stay tuned each week to PSFK.com and MyIdealCity.com for new ideas around the future of the city.

Advertising
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Trending

Get PSFK's Related Report: Future of Automotive

See All
Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Related Expert

Bjorn Jeffery

New Worlds Creator

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

Retail Yesterday

Snapchat Reveals A Striking Pair Of Video-Recording Sunglasses

Spectacles make memories from your perspective and transfer them to the app

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Financial Services Yesterday

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

Design Yesterday

Concept Artists And Scientists Form Partnership To Visualize The Future

The collaboration hopes to liberate ideas and innovations trapped in notebooks

Automotive Yesterday

Uber Could Be Bringing Vertical Takeoff Transport To Your City

The ridesharing app is looking into the development of nimble aircraft for urban environments

No search results found.