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Evian Campaign Turns Water Drinkers Back Into Babies [Video]

Turn back time with an app that lets you see yourself as an infant again.

Ross Brooks
Ross Brooks on April 24, 2013. @greenidealism

The mineral water company Evian is all too familiar with using babies as part of their advertising, and now they’re bringing them back with their latest advertising campaign – which not only features dancing babies but also an app you can use to see your baby self.

evian-dancing-babies

Stemming from a series of poster advertisements that feature an adult and their baby self side-by-side – the app will use facial recognition software to allow you to do the same. It’s available from mid-May and was created in collaboration with B-Reel – a hybrid production company.

Here’s a video of the new ad campaign:

And here’s the orignal “Roller Babies” for anyone feeling nostalgic:

Thinking...