Evian Campaign Turns Water Drinkers Back Into Babies [Video]

Turn back time with an app that lets you see yourself as an infant again.

Ross Brooks

The mineral water company Evian is all too familiar with using babies as part of their advertising, and now they’re bringing them back with their latest advertising campaign – which not only features dancing babies but also an app you can use to see your baby self.


Stemming from a series of poster advertisements that feature an adult and their baby self side-by-side – the app will use facial recognition software to allow you to do the same. It’s available from mid-May and was created in collaboration with B-Reel – a hybrid production company.

Here’s a video of the new ad campaign:

And here’s the orignal “Roller Babies” for anyone feeling nostalgic:

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