menu

Fab.com To Make Its Own Products In-House

Fab.com To Make Its Own Products In-House
Retail

E-commerce site wants to take on Walmart and Amazon by selling things that can't be found on those sites.

Daniela Walker
  • 23 april 2013

The last time Fab.com changed its direction, it became the fastest growing e-commerce site on the web, with 12 million members and 300% growth in sales. So the news that Fab may be pivoting again, the second time in two years, may not be such a bad thing.

fab-homepage

Fab was originally created by Jason Goldberg and Bradford Shellhammer as a social networking site for gay men known as Fabulis, but in 2011, it revamped itself into a 3rd party retailer offering flash sales and has quickly becomes a leading everyday design retailer. Now, the e-retailer is reportedly looking to develop its brand by designing and manufacturing its own products in-house. Last month, co-founder Bradford Shellhammer told Fast Company that their goal is to become ‘the world’s alternative to Amazon and Wal-Mart‘:

The only way to compete in the world of Amazon is to sell things that Amazon doesn’t sell. We’re building a brand, and part of that is bringing the brand to our own line of products.

Fab has been relatively hush-hush about its intended direction but in a blog post, Goldberg hinted that 2013 would bring major change for the company:

We’ll be pivoting towards a new model that we are not yet ready to reveal publicly. That pivot will be gradual. I can promise you one thing: It will be 100% towards delivering the best customer experience in the world for discovering everyday design. We’ll offer even more unique products supported by an even better experience.

fab-disrupting-design

While an official announcement will be made at a press event on April 29th as to exactly what Fab has in the works, it has already began to reveal its direction with a recent competition, Disrupting Design. The site held an open-call to designers and students for prototypes, with the winners’ creations set to be produced and sold on Fab in a series entitled Fab x [Designer’s name].

The about-face that company did in 2011 turned it into one of the hottest shopping sites on the Internet; only time will tell if this latest pivot will create even further success.

Fab

Retail
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile august 26, 2016

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Soraya Darabi

Retail, Technology & Collaboration

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture august 26, 2016

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture august 26, 2016

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising august 26, 2016

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising august 26, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work august 26, 2016

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture august 26, 2016

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design august 26, 2016

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia august 26, 2016

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising august 26, 2016

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.