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Ford Gives Artists A Car And 24 Hours To Create An Installation

Ford Gives Artists A Car And 24 Hours To Create An Installation
culture

Behind the scenes videos reveal the production of these works celebrating the Ford Fiesta launch.

by Dave Pinter, PSFK
  • 19 april 2013

Ford marked the official launch of the seventh generation Fiesta model in Europe with a challenge to two artists. Transform the car into an art installation in one day. The resulting works were photographed and used as the basis for a print and TV ad campaign.

UK artist Elise created a suspended sculpture depicting a day on the road.

NYC-based Rafaël Rozendaal designed a projection mapped to a Fiesta based on his signature color gradients. To boost the surrealism, the surrounding floor was covered in smashed mirrors.

Ford

 

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