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Ford Gives Artists A Car And 24 Hours To Create An Installation

Ford Gives Artists A Car And 24 Hours To Create An Installation

Behind the scenes videos reveal the production of these works celebrating the Ford Fiesta launch.

Dave Pinter, PSFK

Ford marked the official launch of the seventh generation Fiesta model in Europe with a challenge to two artists. Transform the car into an art installation in one day. The resulting works were photographed and used as the basis for a print and TV ad campaign.

UK artist Elise created a suspended sculpture depicting a day on the road.

NYC-based Rafaël Rozendaal designed a projection mapped to a Fiesta based on his signature color gradients. To boost the surrealism, the surrounding floor was covered in smashed mirrors.

Ford

 

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