Conde Nast is reaching for new revenue streams by opening more venues around the world.
The international arm of magazine publisher Conde Nast has been opening up branded bars, cafes and nightclubs named after their popular publications in markets around the world. There is a Vogue Cafe, GQ Bar and Tatler Club in Moscow, a Vogue Cafe in Kiev and a GQ Bar in Istanbul.
In June, a Vogue Club is opening on the 45th and 46th floors of a skyscraper in Singapore, with a restaurant and lounge area for live music that stays open late.
Following these successful launches, The Business of Fashion reports that the company is planning additional venues in Singapore, Dubai, Bangkok, and Latin America over the next year. Also, students in London are preparing to attend classes at the Conde Nast College of Fashion and Design next week, as part of the publisher’s first foray into education.
Considering the precarious state of the publishing industry it’s not surprising that publishers are capitalizing on the fame and ubiquity of their brands and reaching for new revenue streams. The other notable example recently is NBC’s plan to relaunch G4 as The Esquire Network.