Three detailed print ads created for Guinness’ ‘Made of More’ campaign show the journeys of a “Rockstar,” “Entrepreneur” and “Pool Player.” Adding a human angle to the campaign, the illustrated posters are described as “visual craft emotional representations of the new Guinness tag line.”
The story of ‘Made of More’ is brought to life through three people’s different journeys. Developed at BBDO Singapore, the artistic ads use a fresh technique that is intricate and arresting.
The Inspiration Room notes that they use illustrative photography, etchings, and an MC Escher style to reveal the three stories. Each man’s path to greatness is shown in detail inside the outline of a Guinness glass, with a dark area at the bottom leading up to them achieving their dream at the iconic white top.