menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Embroider IKEA Beds With Personalized Message [Video]

Embroider IKEA Beds With Personalized Message [Video]

The furniture retailer invites you to say those important words on a mattress.

Leah Gonzalez

If you’ve got something important to say, furniture retailer IKEA, in collaboration with ad agency Åkestam Holst and production company B-Reel, invites you to ‘Say It With A Bed.’

Say It With A Bed encourages people to embroider what they have to say on an IKEA mattress. The campaign is an ongoing competition that ends May 26th. Those interested can go on the competition website and digitally embroider their personal message on an IKEA mattress. A jury composed of representatives from IKEA Sweden will then choose a winner each week. The winner gets their personalized bed delivered to the recipient as a surprise. The company may also choose to document the event into a short film.

IKEA-Say-It-With-A-Bed

IKEA-Say-It-With-A-Bed-embroidery

Watch this video of the first winner of the Say It With A Bed competition.

 

IKEA Say It With A Bed

Post Image
Read More Tap to Expand
PSFK CONFERENCE 2015

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store