The furniture retailer invites you to say those important words on a mattress.
Say It With A Bed encourages people to embroider what they have to say on an IKEA mattress. The campaign is an ongoing competition that ends May 26th. Those interested can go on the competition website and digitally embroider their personal message on an IKEA mattress. A jury composed of representatives from IKEA Sweden will then choose a winner each week. The winner gets their personalized bed delivered to the recipient as a surprise. The company may also choose to document the event into a short film.
Watch this video of the first winner of the Say It With A Bed competition.