The creative agency Super Frog Saves Tokyo uses light painting techniques for a hard-hitting visual about the night sky.
There is one thing that the “big city” is lacking: big stars. And no, we’re not talking about celebrities. We’re talking about actual stars. Those tiny lights out in space. With the increase in global light pollution, it seems the only star you ever see in a major city is the sun – and that’s only if it can peek through the smog.
Super Frog Saves Tokyo, a very unique agency that ‘engages a global audience by building stories from social theory,’ recently collaborated with the International Dark-Sky Association (IDA) to draw attention to this problem.
Not being able to see the stars may seem like a trivial inconvenience, but there’s more to it than meets the eye. Light pollution around the world is disrupting local and regional environments, having an effect on not only wildlife but people as well.
For one thing, constant exposure to light, natural and artificial, reduces the body’s ability to produce melatonin. Melatonin is a naturally occurring chemical that helps with sleep cycles, acts as an antioxidant, and can have effects on your immune system and the way you age. For another, overexposure to light and the gases released by certain types of lights have shown correlation with carcinogenic effects in the long term.
Super Frog Saves Tokyo created an awareness video using light painting techniques, camera time-lapses, and holograms to call attention to these issues associated with light pollution. Check it out below:
Aside from being incredibly cool, the video highlights some very real concerns about light pollution. Check out the IDA’s website to learn more.