Mad Men Writers Developing Series About Early Days Of NASA

Mad Men Writers Developing Series About Early Days Of NASA

Writers from the hit advertising series are looking to cover the space program beginnings.

Ryan Gerhardt
  • 30 april 2013

The US space program may soon be getting the alcohol-and-sexism treatment.

According to reports from the Florida film industry, writers from the hit AMC series “Mad Men” are in the process of pitching a potential new series focused on the early days of NASA. The TV series, which is tentatively being called “Cocoa Beach,” would focus on the US space program in the 1960s – including the journalists who covered it.

Cocoa Beach, or the ‘Space Coast’ as it’s called, is no stranger to media portrayal. The popular ‘60s sitcom “I Dream of Jeannie” was set in Cocoa Beach, although filmed elsewhere, as well as the less-successful series “The Cape,” which only made it through one season before being cancelled.

The Space Coast Film Commission is working to provide the logistics for this project, as well as potential future films and shows, to increase the area’s appeal for film production. In addition to a soundstage, Bonnie King, the Space Coast Film Commissioner, also said the production would require a 100,000 sq. ft. facility with 50 ft. ceilings – which could be hard to come by. The state, however, does provide financial incentives for those looking to film in Florida.


Mad Men, which depicts the ad industry and Madison Avenue culture of the 1960s, is well known for, and partly popular because of, its realistic portrayal of less-than-wholesome cultural aspects of the ‘60s: heavy smoking and alcohol use, sexism and adultery, and racism and prejudices. It would be interesting to see if the writers of Mad Men chose to highlight this same atmosphere for “Cocoa Beach,” since it’s set in the same period. Don Draper with rockets? It just might work.

The series, if developed further and green-lighted for production, could debut as early as the fall of 2013. As Dave Netterstrom, the Mayor of Cocoa Beach, said, ‘Hopefully, it happens.’


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