menu

Mad Men Writers Developing Series About Early Days Of NASA

Mad Men Writers Developing Series About Early Days Of NASA
culture

Writers from the hit advertising series are looking to cover the space program beginnings.

Ryan Gerhardt
  • 30 april 2013

The US space program may soon be getting the alcohol-and-sexism treatment.

According to reports from the Florida film industry, writers from the hit AMC series “Mad Men” are in the process of pitching a potential new series focused on the early days of NASA. The TV series, which is tentatively being called “Cocoa Beach,” would focus on the US space program in the 1960s – including the journalists who covered it.

Cocoa Beach, or the ‘Space Coast’ as it’s called, is no stranger to media portrayal. The popular ‘60s sitcom “I Dream of Jeannie” was set in Cocoa Beach, although filmed elsewhere, as well as the less-successful series “The Cape,” which only made it through one season before being cancelled.

The Space Coast Film Commission is working to provide the logistics for this project, as well as potential future films and shows, to increase the area’s appeal for film production. In addition to a soundstage, Bonnie King, the Space Coast Film Commissioner, also said the production would require a 100,000 sq. ft. facility with 50 ft. ceilings – which could be hard to come by. The state, however, does provide financial incentives for those looking to film in Florida.

Mad-Men-NASA

Mad Men, which depicts the ad industry and Madison Avenue culture of the 1960s, is well known for, and partly popular because of, its realistic portrayal of less-than-wholesome cultural aspects of the ‘60s: heavy smoking and alcohol use, sexism and adultery, and racism and prejudices. It would be interesting to see if the writers of Mad Men chose to highlight this same atmosphere for “Cocoa Beach,” since it’s set in the same period. Don Draper with rockets? It just might work.

The series, if developed further and green-lighted for production, could debut as early as the fall of 2013. As Dave Netterstrom, the Mayor of Cocoa Beach, said, ‘Hopefully, it happens.’

culture
Trending

Turn Any Wearable Into A Mental Health Tracker

Fitness / Sport
Work Yesterday

Amazon Is Experimenting With A 30-Hour Work Week

The online retailer is launching a pilot program that will allow a technical team to work with a considerably shortened schedule

Fitness / Sport Yesterday

How The Rio Olympics Stood For More Than Just Games

PSFK rounds out the Rio Games with our picks for the finest moments beyond sports

Trending

Get PSFK's Latest Report: Future of Work

See All
Retail Yesterday

Mobile Travel App Embraces Cognitive Computing

The Orlando Tourism Board is looking to IBM Watson to provide personalized local recommendations for visitors

PURPLELIST EXPERTS

Makoto Tanijiri

Imaginative Architect

Automotive Yesterday

Bike-Friendly Apartment Building For Swedish Cyclists

A residential space is being designed for commuters to easily transport goods

Advertising Yesterday

Nike Takes Over An Entire City Block With A Giant Running Track

The Unlimited Stadium is shaped like a 100-meter sole print of the brand's LunarEpic sneaker

Gaming Yesterday

Fortune Cookie Service Brings Bad News To Your Doorstep

To promote their new delivery service Blackbox, the creators of Cards Against Humanity are delivering unfortunate messages in an edible form

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Arts & Culture Yesterday

This Picture Frame Could Be The Lava Lamp For A New Generation

Slow Dance makes real objects appear to move in slow motion

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Airport Mural Puts Passengers In The Clouds

The installation in an Amsterdam terminal lets travelers float through a series of billowing 3D digital shapes

Automotive Yesterday

DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Augmented / Virtual Reality Yesterday

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Advertising Yesterday

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Culture Yesterday

This Small Town Has Become A Hide-and-Seek World Championship Destination

An old abandoned village in Northern Italy has become a massive playground for over one hundred competitive players

Design Yesterday

Garmin’s New Smartwatch Is Challenging The Luxury Market

The brand adds a premium version of its popular multi-sport trainer to its accessories collection

No search results found.