The retail outpost collaborates with start-up littleBits to create installations that highlight technology and craftsmanship.
New York’s Museum of Modern Art (MoMA) Design Store and innovative start-up littleBits are bringing dynamic art to the shopping experience. Visitors to the MoMA Design Store’s two branches in Midtown and Soho will be treated to a visual feast, in the form of two installations that incorporate electronics and gadgets into forward-thinking mini-exhibitions, from April 9 through May 12.
The Midtown branch of the design store, located at 11 West 53rd Street close to the museum, will feature an oversized Ferris Wheel while the Soho outlet at 81 Spring Street will host a frightening white shark as its centerpiece. Both stores will showcase littleBits’ “electronic library,” a collection composed of several ‘blocks,’ each highlighting a different kind of hardware from buzzers to batteries.
To create the 4 foot tall kinetic pieces, littleBits combined standard materials like wood and glue with choice items from its acclaimed selection of ‘blocks.’ The union of electronics and traditional tools fits in with the overall goal of the company, founded by senior TED fellow Ayah Bdeir; to take electronic ‘bits’ long the tools of specialists and use them in projects with greater mass appeal, like art projects, transforming them from alien contraptions into objects for creative play.
The gallery below captures some of the images from the installations at the design stores as well as how they were made.