A chic food and drink establishment in the UK’s capital city will provide a place for the target audience of the publication to relax and connect.
Monocle is a London-based organization, founded in 2007, which spans across all elements of lifestyle and culture, from politics to fashion. It puts out 10 print issues a year, has an extensive online platform and launched a 24-hour radio station in October 2011. Now it’s expanding its brand further with its plan to open a cafe in London.
The two-floor cafe, located in London’s Marylebone district, will officially open April 15, is a step away from the company’s headquarters in Midori House, and will offer patrons coffee from Allpress Espresso in Shoreditch, simple dishes and baked goods to eat in or take out. Roll cakes and macarons from Lanka, the pastry shop of erstwhile Le Gavroche chef Masayuki Hara, will be available. Visitors who already subscribe to the magazine will be able to reserve the downstairs area for events or large parties.
Monocle Cafe in London was designed by Yoshitsugu Takagi and his team and Edo Design & Construction, who transformed the space from empty lot into chic cafe in just three months. The sleek coffee bar and Manufactum lamps are two elements which lend an air of understated glamor to the place, that will be open every day. It will also offer exclusivity–it only has seating for about 15–plus outdoor seating in the summer. Editor in chief Tyler Brûlé described his aim for the cafe to Qompendium, saying,
We wanted to create a relaxed space for a morning coffee meeting, a lengthy weekend lunch with the papers, and a glass of prosecco after work too.
The London-based operation won’t be the first food-and-drink establishment that the publication has opened. An eatery opened in Tokyo in October 2011 in the Hankyu Men’s department store in Chiyoda-ku, while the company already has shops in London, New York, Hong Kong and Toronto.