Building Offers Parking By Day, Fine Dining At Night, Yoga On The Weekends [My Ideal City]

Building Offers Parking By Day, Fine Dining At Night, Yoga On The Weekends [My Ideal City]

Venue in the heart of downtown Miami is ultimate elastic environment.

  • 2 april 2013

A venue in the heart of downtown Miami is an example of an elastic environment: designed as both a parking garage and a multi-use civic space. 11 11 has been created as a multipurpose, premium parking garage in Miami Beach, Florida that doubles as a venue for weddings, wine tastings, yoga classes and more.


Developed by art collector Robert Wennett, and the architects of London’s Tate Modern and the Beijing 2008 Olympic Stadium, Herzog & de Meuron, the oversized loft-looking building features extraordinarily high ceilings, mixed retail and parking services and venue rental space that, thanks to the absence of exterior walls, offers event guests sweeping views of the city.

11 11 lincoln road yoga

To keep pace with the changing face of downtown areas as they transition from understated business and commerce centers by day into lively areas for social and cultural engagements by night, urban developers are designing infrastructure that can adapt to meet an evolving set of needs. The designers of the 11 11 building, which is located in the heart of Miami’s cultural hotspots, wanted to transform it into a social spot that encourages community. Able to house 300 cars, the seven floor structure can be easily transformed to suit a variety of purposes. The project showcases the potential for creating civic spaces through mixed-use environments.

1111 lincoln road

Rachel Shechtman is a retail pioneer exploring the potential of elastic environments. As the owner of the STORY shop in NYC, she is redefining the physical retail experience by switching out all its merchandise every four to eight weeks much like a gallery. Rachel agrees that spaces – commercial and public – need to adapt to changing need states:

At the end of the day we eat, sleep, get dressed, talk, walk and do a myriad of other things every day (if we are lucky).  Therefore, the more environments and spaces can address multiple needs and tasks in a simple, relevant and accessible way, we will all benefit.

A similar example of an elastic environment is On The Way – a public venue in Russia which is an open space to be used and transformed by locals residents. It is easily reconfigured to fit a variety of uses such as a cinema, athletic space, collaborative art space, market, or party venue. The open ended and accessible nature of the outdoor space allows it to be tailored by nearby residents to suit their personalized needs.

These elastic environments accommodate a range of use cases, transforming any environment into a multi-use destination that attracts a mix of demographics.

Q. What space in your city could be used for another purpose other than which it was created?

Over the next 6 months, PSFK and a team of experts imaging the future of a city will be asking you what you envision as ‘My Ideal City’. Submit your answer now at the MyIdealCity site – or tweet your suggestion using #MyIdealCity and #Maximizedspace




Flower Pencils Create Cherry Blossom Petals When Sharpened

Arts & Culture
Retail Today

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Gaming & Play Today

Nintendo’s New Console Pushes For Portable Gaming

The Switch allows gamers to seamlessly play on the go by themselves or with friends


Get PSFK's Related Report: Sports Debrief

See All
Travel Today

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment Today

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

Related Expert

Juliana Rotich

Development, Social Good, Technology

AI Today

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important

Millennials Today

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food Today

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Conner Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 11, 2016

Why Organizations Should Cushion Risk-Takers

In the Future of Work report, PSFK shares the importance of empowering employees to pursue projects of their choice

Advertising Today

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Retail Today

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Today

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Today

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Today

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology Today

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

Augmented & Virtual Reality Today

The Simpsons Is Stepping Into The World Of VR

To celebrate their 600th episode, the animated family sitcom created a virtual reality version of their opening gag

Syndicated Yesterday

Museum Exhibit Celebrates Strange Architectural Contraptions

Artist William Heath Robinson's peculiar genius is on display in this recent show with wiggling ducts, jumbles of planks and coils of cable

No search results found.