Nine West Encourages Fashionable Humanitarianism With Interactive Youtube Ads
The shoe brand's contest invites people to upload videos of them doing good while looking good.
- 5 april 2013
Nine West has launched a YouTube campaign called ‘Gangs for Good’ that invites women to upload videos of them and their girlfriends doing good while looking good. The campaign, on Nine West’s YouTube network Channel 9, offers them the chance to win a trip to New York City and a $5000 donation to an approved charity of their choice.
‘Gangs for Good’ is part of Nine West’s new initiative ‘We Do Good,’ which is focused on compassion and fashion. Participants can upload videos of them fundraising, volunteering, or lending a helping hand.
They can upload videos filmed with their smartphone, camcorder or webcam using the built-in interface, or pull them from their YouTube account after granting access. A grand prize winner will be chosen at the end of April from uploads on the site, and weekly prizes will be given out via Twitter by tweeting the links to their YouTube videos and including the hashtag #GangsForGood.