Nissan’s latest campaign, ‘Impress With Sentra,’ is an interactive Facebook experience where fans can create and share a personalized video featuring the actor Omar Epps. To help them make a powerful first impression, they will be provided with a glowing introduction.
Inspired by the 2013 Nissan Sentra, the company developed the campaign to build awareness of the vehicle among potential customers. Facebook users can have Epps talk them up as an adrenaline junkie, an incurable romantic or a business dynamo in a customized, shareable video.
They will also be able to enter to win one of three grand prizes before the contest closes on May 1st. These are a $1,000 Great American Days Experience gift card for an adventure-filled day for two, a one-night stay at an upscale hotel and dinner at an exclusive restaurant for a romantic night for two, or a $1,000 Nordstrom or Brooks Brothers gift card for a stylish new wardrobe. Jon Brancheau, vice president of marketing at Nissan North America, said:
Who doesn’t want to turn heads and get noticed when making a first impression? We’re giving everyone a chance to look their best, with a little help from Nissan and the power of social media.