Pantone has launched a new digital subscription service devoted to color that features visual inspiration, critical color direction, and a global perspective on color from the world’s leading experts. PANTONEVIEW.com will enable users to make more informed decisions and perfect their color strategy.
Aimed at creatives around the world across all areas of design, the service provides both macro and local views on key color stories, including insight and analysis on how color is breaking across different industries and locations.
It features comprehensive color direction, market validation and the psychology behind color trends. Forecasting and orientation offer key color direction that is mapped out 6-12 months ahead of the season, as well as reporting and analysis as the season progresses, in order to provide color confirmation and updates.
The site also features topical color news and live events with a variety of PANTONEVIEW.com’s global color experts. Subscriptions are available for $24.95 per month or $169.95 annually and a free 30-day trial is available for download. Laurie Pressman, Vice President of the Pantone Color Institute, said:
Color is the single most powerful communication tool, influencing 50 to 85 percent of ideas and product purchase decisions. With consumers looking at color more holistically, color has become the catalyst of cross-design thinking and the connector across all areas of design. Offering an affordable digital service like PANTONEVIEW.com — which will be continually updated with valuable color insights and unique color perspectives across geographies and industries — will enable our users to stay on top of the latest color information and gain the actionable color intelligence they need to make more informed color decisions.