If you know what it’s like to be so consumed by your favorite game that you forget to eat for hours on end, you may have a reason to celebrate. The pizza delivery company has developed an app that lets you order a pizza right to your door, without even having to take a break from your current gaming conquest.
In an attempt to reach 18-24 year old males, the company may have found a way to bridge the virtual and physical world so that the prospect of stopping your game is no longer such as daunting one. Regardless of what type of game you like to play, the app works with a controller, Xbox Kinect and even voice commands.
With 25% of orders currently coming through digital channels, this latest innovation could see that number skyrocket over the next few years. It could also be the first steps taken by Microsoft to make physical products more readily available via their console, opening up a whole new opportunity for the company.