Miuccia Prada is known for having an intellectual approach to fashion. Now, her luxury brand is foraying into the literary sphere launching a writing contest with Italian publishing house Giangiacomo Feltrinelli Editore.
The competition is inspired by Prada glasses and the metaphor of prescription glasses and how they alter what we see. A statement on the website explains:
By using the metaphor of prescription glasses, Prada enters a world made of written words, rather than spoken, thus launching a challenge to explore and enhance the individual interpretation of reality. Optical eyewear [has] become an opportunity and a tool to investigate diverse creative worlds: a preferred channel and a window on our world, and — why not — on new potential worlds.
Entrants are given the prompt: ‘What are the realities that our eyes give back to us? And how are these realities filtered through lenses?’ and have until June 18th to submit essays or short stories exploring the subject. The winner will receive €5,000 and have their work published in the Prada journal, a digital book.