menu

How Elastic Environments Save Time And Resources For Everyone [My Ideal City]

How Elastic Environments Save Time And Resources For Everyone [My Ideal City]
Advertising

PSFK chats with Rachel Shechtman, founder of STORY, about how elastic environments are positively impacting urban development.

PSFK Labs
  • 7 april 2013

As part of our My Ideal City series looking at the future of cities, PSFK reached out to experts to get their take on key trends we’ve identified that are currently affecting urban environments. Rachel Shechtman is founder of STORY, a location refining brick and mortar retail by creating a store that is meant to be changed frequently to suit a range of different styles, use cases and needs. She spoke with PSFK.com about how elastic environments in cities are developing to accommodate a wide a range of use cases, transforming any environment into a multi-use destination that attracts a mix of demographics.

What impact does this trend of elastic environments have on the development of cities, particularly in the context of retail?

Before we talk about what we are designing, I think it would be helpful to answer the questions of what are we designing for? Why is designing for flexibility important? TIME! I see this as being the greatest luxury of all, now more than ever, especially in fast-paced urban environments.  We have less time for leisure than ever and have more things competing for our time and therefore our attention.

How does the retail concept at STORY exemplify an elastic environment, and how does the affect the consumer experience?

At STORY we look at evolving the retail experience to include content and community (not just commerce); we hope to add more ‘return on investment’ for someone’s time investment in our environment.   Yes, you can buy a gift…but you can also take a yoga class at STORY Wellness or pasta making during STORY New York or 3D printing workshop at STORY Making Things.  I think the future of urban environments could benefit from a similar approach.

In what ways would you like to see urban environments becoming more ‘elastic’? Can you think of any other creative design solutions that demonstrate this concept?

I believe we need to think beyond the idea of a restaurant being just for eating or a gym just for working out or a supermarket just for buying groceries.  In NYC, just look at Duane Reade drug stores, which is now offering manicures and a beer filling growler station at some of its locations.  Design needs to be open to accommodate more things in fewer spaces.  At the end of the day we eat, sleep, get dressed, talk, walk and do a myriad of other things every day (if we are lucky).  Therefore, the more environments and spaces can address multiple needs and tasks in a simple, relevant and accessible way, the more we will all benefit.

Thanks Rachel!

Check out Rachel’s talk at PSFK CONFERENCE NYC:

Rachel Shechtman: How I See Retail As Publishing from Piers Fawkes on Vimeo.

Q. What space in your city could be used for another purpose other than which it was created?

Submit your answer now at the MyIdealCity site – or tweet your suggestion using #MyIdealCity and #Maximizedspace

share-you-ideas1

Over the next 6 months, PSFK and a team of experts imaging the future of a city will be asking you what you envision as ‘My Ideal City’. Tweet us your ideas using the hashtag of the week and view all the submissions at the MyIdealCity site.

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 1, 2016

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Arts & Culture Yesterday

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.