Samsung Creates Its Own Apple Store Inside Best Buy

Samsung Creates Its Own Apple Store Inside Best Buy

The Korean technology giant plans to create retail "shops" within existing electronics stores.

Ryan Gerhardt
  • 9 april 2013

Technology, for the most part, has made life a whole lot easier. However, for the convenience that digital and technological advances provide, consumers have been forced to give up one, big feature: personal service.

You have a problem with your laptop? You have to call the company’s help line, which has most likely been outsourced overseas. You can’t figure out how to use a new app on your smartphone to sync your TV and laptop? The most help you’re likely to get is from an online tutorial.

Samsung, much like major smartphone competitor Apple, is trying to change that.

Launching on May 1, Samsung is set to create boutique retail ‘stores’ within existing Best Buy locations nationwide. Called ‘Samsung Experience Shops,’ the designated areas inside Best Buy will be similar, but larger, than Apple’s area in select Best Buys.



Samsung Experience Shops will highlight a wide range of Samsung products, from smartphones like the Galaxy line to tablets, laptops, and TVs, which consumers can demo and experience. The Experience Shops will also be staffed, by Samsung, with Samsung experts that will work in conjunction with Best Buy Employees – the aim being to provide better technical support, and a retail push, to consumers. Customers will also be able to purchase, activate, and receive support directly in the Samsung Experience Shop areas without going through the main checkout.

The mini stores will take up roughly 460 square feet within Best Buy, and occupy prime floor space near entrances and within eyesight of nearly anywhere in the store. All in all, Samsung expects to launch 1,400 of these shops by early June.

Apple has been largely successful in their retail approach, both with their own stand-alone stores and their spaces within retailers like Best Buy. But retail success is never guaranteed, and often hard to come by. The store-within-a-store approach by Samsung appears to the smart/best option for the time being. Samsung is able to avoid overhead costs, their products are featured together to better highlight functionality across platforms, and, in terms of smartphones, Samsung will have a greater presence to maintain control with the Galaxy S in the Android market.


On the flipside, this isn’t a sure thing for the electronics giant. While the Samsung Experience Shops should provide greater customer service and build brand value, will it help actual sales – which is the end goal. The shops could end up turning into support centers for consumers who purchased Samsung products somewhere else, as opposed to retail shops that spur purchase by demonstrating features and interconnectivity among products. Additionally, Best Buy has seen a decline in sales in recent quarters with more people shopping online, which could negatively impact the effect of the Experience Shops.

Samsung has certainly tempered the risks associated with entering retail, but it will be interesting to see if the return is in dollars and cents or the more intangible return of customer satisfaction.


Best Buy

Images via CNET News


IKEA Is Letting Kids Design Its New Line Of Toys

Travel Yesterday

30-Year-Old Photographs Used As Travel Guides

A new photo series revolves around tracing the origins of images from the past

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide


Get PSFK's Related Report: Future of Automotive

See All
Health Yesterday

VR App Prescribed For Pain Relief

A pharmacy chain in Sweden is stepping away from tradition to develop a happy place for the pain-afflicted

Retail Yesterday

Banks Are Coming Together To Create A New Payment Network That Rivals Venmo

A number of financial institutions are collaborating to make a new person-to-person monetary system called Zelle for their customers

Related Expert

Sharon Chang

Social Innovation Matchmaker

Media & Publishing Yesterday

Pocket Camera Aims To Facilitate The Struggles Of Live Streams

The Mevo helps resolve the complexities of streaming video with an intuitive setup and smart editing controls

Food Yesterday

Startup Believes Traceability Will Help Disrupt The Multivitamin Industry

Ritual is a daily supplement for women that traces every ingredient back to its source

Food Yesterday

Photo Series Brutally Murders Some Of Your Favorite Fast Food

The portraits by artist duo Ilka & Franz do away with mealtime regulars in a way that is both beautiful and humorous


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 26, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Mobile Yesterday

Coffeemaker Teaches You How To Make The Perfect Cup

The device comes with an accompanying app that guides novices and experts alike through the brewing process

Op-Ed Yesterday

General Electric: Lighting’s Impact On Sleep Is More Than The Off Switch

Jeff Patton, General Manager of Connected Home Products at GE Lighting, uncovers how lighting technologies can affect our sleep cycles

Brand Development Yesterday

The Story Behind How LYNK & CO Created A Car Brand From Scratch

Head of Design Andreas Nilsson describes which values were most influential in determining the identity and design direction of the new auto company

Travel Yesterday

Architect’s Design Presents A Radically New Approach For New York’s Penn Station

The firm of Vishaan Chakrabarti has envisioned a bright community and travel hub in the heart of the city

Fitness & Sport Yesterday

Editorial Roundtable: Building An All-Encompassing Performance Suite

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats on the partnership opportunities available in health and fitness

Gaming & Play Yesterday

Fantasy Game Responds To Each Player’s Emotions

The card battling venture measures responses through a Bluetooth clip to adjust the experience accordingly

Luxury Yesterday

Carry A Map Of NYC On A Handbag

The bag from Bottega Veneta has been designed exclusively for Bergdorf Goodman to celebrate New York City

Technology Yesterday

Roaming Robots Crawl Around Your Body To Do Small Jobs As You Go About Your Day

A new concept wearable developed by researchers at MIT and Stanford are fully functional bots that live on your clothing

No search results found.