Samsung Creates Its Own Apple Store Inside Best Buy

Samsung Creates Its Own Apple Store Inside Best Buy

The Korean technology giant plans to create retail "shops" within existing electronics stores.

Ryan Gerhardt
  • 9 april 2013

Technology, for the most part, has made life a whole lot easier. However, for the convenience that digital and technological advances provide, consumers have been forced to give up one, big feature: personal service.

You have a problem with your laptop? You have to call the company’s help line, which has most likely been outsourced overseas. You can’t figure out how to use a new app on your smartphone to sync your TV and laptop? The most help you’re likely to get is from an online tutorial.

Samsung, much like major smartphone competitor Apple, is trying to change that.

Launching on May 1, Samsung is set to create boutique retail ‘stores’ within existing Best Buy locations nationwide. Called ‘Samsung Experience Shops,’ the designated areas inside Best Buy will be similar, but larger, than Apple’s area in select Best Buys.



Samsung Experience Shops will highlight a wide range of Samsung products, from smartphones like the Galaxy line to tablets, laptops, and TVs, which consumers can demo and experience. The Experience Shops will also be staffed, by Samsung, with Samsung experts that will work in conjunction with Best Buy Employees – the aim being to provide better technical support, and a retail push, to consumers. Customers will also be able to purchase, activate, and receive support directly in the Samsung Experience Shop areas without going through the main checkout.

The mini stores will take up roughly 460 square feet within Best Buy, and occupy prime floor space near entrances and within eyesight of nearly anywhere in the store. All in all, Samsung expects to launch 1,400 of these shops by early June.

Apple has been largely successful in their retail approach, both with their own stand-alone stores and their spaces within retailers like Best Buy. But retail success is never guaranteed, and often hard to come by. The store-within-a-store approach by Samsung appears to the smart/best option for the time being. Samsung is able to avoid overhead costs, their products are featured together to better highlight functionality across platforms, and, in terms of smartphones, Samsung will have a greater presence to maintain control with the Galaxy S in the Android market.


On the flipside, this isn’t a sure thing for the electronics giant. While the Samsung Experience Shops should provide greater customer service and build brand value, will it help actual sales – which is the end goal. The shops could end up turning into support centers for consumers who purchased Samsung products somewhere else, as opposed to retail shops that spur purchase by demonstrating features and interconnectivity among products. Additionally, Best Buy has seen a decline in sales in recent quarters with more people shopping online, which could negatively impact the effect of the Experience Shops.

Samsung has certainly tempered the risks associated with entering retail, but it will be interesting to see if the return is in dollars and cents or the more intangible return of customer satisfaction.


Best Buy

Images via CNET News


Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Syndicated Today

Banned Books Week Urges People To Seek Out Controversial Works

Joining the annual celebration of the right to read, US author Jessica Herthel called for 'more information, more voices' to protect diversity

Augmented & Virtual Reality Today

Outdoor Camp Presented In 360° VR By X Games Gold Medalist

The video features campers riding BMX trails, zip lining through the woods, and performing big-air jumps


Get PSFK's Related Report: Future of Automotive

See All
Travel Today

Boeing Wants Passengers To Control Their In-Flight Experience Through Their Phones

The airline manufacturer is embracing automation through a new generation of mobile travel apps

Augmented / Virtual Reality Today

VR Surgery Videos Offer Interactive Medical Education

Dutch startup MDLinking hopes to globalize communication between students and medical care professionals with virtual reality content

Culture Today

Use Twitter To Learn A New Language

tDict is an app that uses the social media platform to help you search for words in local dialects

Mobile Today

This Startup Wants To Digitize The Loose Coins In Your Pocket

CoinOut is a new app that lets you save your extra change from cash transactions as electronic funds

Advertising Today

McDonald’s Is Accepting Trash As Currency In Exchange For Burgers

An initiative in Stockholm is trying to keep streets clean while satisfying hunger


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 21, 2016

Creative Agency Founder: Using VR As A Race Relationship Tool

Maurice Bernstein, CEO and Founder of Giant Step, explores the value in transforming headsets from high-tech entertainment tools into empathy machines

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Culture Today

Google Is Using Virtual Paper Airplanes To Bring People Closer Together

The tech giant released an app that lets people throw their good wishes out into the world on the International Day of Peace

Advertising Today

Get Paid For Traveling In San Francisco After Rush Hour

BART Perks rewards commuters who take early or late trains by giving them extra points to trade for money

Culture Today

Artist Designs Covers For Books That Don’t Exist

Published by the fictional 'Specious Books,' the subversive works facilitate a conversation regarding the artistic integrity of graphic designers

Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Food Today

Bringing Food Innovation To America’s Crowded Milk Market

a2 Milk's Blake Waltrip, Chief Executive of the USA region, discusses how the distributor plans on bringing the popular drink for the dairy-sensitive to the States


Future Of Work
Cultivating The Next Generation Of Leaders

Financial Services Today

Device Makes Digital Currency Feel Tangible

The concept gadget wants you to experience the highs and lows of spending money

Design & Architecture Today

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

Augmented / Virtual Reality Today

NBC Is Planning To Stream The Presidential Debates In Virtual Reality

Partnering with AltspaceVR, the broadcaster offers another way for Americans to engage with the election season

No search results found.