Along with releasing a song with an anti-gun theme, the artist has collaborated with MTV and Jewelry for a Cause on limited edition items.
Snoop Lion recently collaborated with MTV and Jewelry for a Cause to help take illegal guns off the streets. After debuting his No Guns Allowed music video, which has a strong anti-gun theme and hopes to inspire social change, the artist is backing a collection of limited edition MTV x Caliber bracelets.
These are made, in part, from the steel of reclaimed illegal guns and feature unique serial numbers from illegal firearms returned via buyback programs in Newark. The unisex bracelets are $40 and a portion of the proceeds from each sale is donated to the Newark Police Department to help fund future gun buyback amnesty programs.
The MTV x Caliber bracelets were also part of the 2013 MTV Movie Awards gift bags, giving celebrities and musicians a way to show their support for this cause. MTV made a donation on behalf of those who attended the Movie Awards to the Caliber Foundation, which offers support to victims and families of illegal gun violence. Snoop Lion said:
This is such an important message we’re sharing. It’s a movement we want generations to recognize, embrace, and get behind. We’ve seen a lot of senseless acts of violence involving guns recently—too many have lost their lives, too many families have been destroyed. Like my friends at MTV, I want to be a part of the change that will help bring peace.