menu

Sonia Sahney Nagar: Creating A Consumer-Driven Shopping Experience [PSFK 2013]

Sonia Sahney Nagar: Creating A Consumer-Driven Shopping Experience [PSFK 2013]
Advertising

Ahead of the PSFK CONFERENCE 2013, the co-founder of Pickie shares where she thinks the retail world is heading.

Betsy Mead
  • 12 april 2013

As part of the run-up to PSFK CONFERENCE 2013 in New York this April, PSFK will be publishing a series of short interviews with speakers to give a taste of what will be discussed in this meeting of creative minds. Sonia Sahey Nagar, formerly of Amazon.com, is a co-founder of Pickie, an iPad app that hones your social network and favourite to make shopping a preference-driven experience.  She spoke with PSFK about her time in the field of retail innovation and her strategies for success.

What advice would you give to fellow female entrepreneurs who seek to gain prominence in a world that can be dominated by men?

Surround yourself with good people.

You’re going to want good mentors & advisors — these can be formal or informal. As you manage through new situations and make tough decisions it helps to have sounding boards and a network of supporters.

You’re also going to want to have a roster of people that you respect that you can build a team from. Hiring is hard, start building relationships when you’re not hiring and keep good people in mind for later.

How did you translate your experience at Amazon into success at Pickie?

My experiences at Amazon shaped my opinions on how eCommerce works, and where the biggest business opportunities are. These inform Pickie’s vision.

What trends do you see taking place in the field of retail innovation?

eCommerce sites are increasingly using content to successfully get shoppers to come back more frequently (vs. only coming back seasonally when new stock arrives). Curation has proven to be an effective way to compete with large-scale players like Amazon. Subscription commerce is being applied across tons of different verticals, though I think Birchbox is the only success story so far.

Please join us on April 12th to hear Sonia give an update on Pickie at PSFK CONFERENCE 2013.

To learn more about PSFK CONFERENCE 2013, click here, and to watch the live stream go to PSFK.com, where the action will be live until 5:30pm EST.

psfk-nyc-2013._650

Advertising
Trending

Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Advertising
Syndicated Yesterday

Banned Books Week Urges People To Seek Out Controversial Works

Joining the annual celebration of the right to read, US author Jessica Herthel called for 'more information, more voices' to protect diversity

Augmented & Virtual Reality Yesterday

Outdoor Camp Presented In 360° VR By X Games Gold Medalist

The video features campers riding BMX trails, zip lining through the woods, and performing big-air jumps

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

Boeing Wants Passengers To Control Their In-Flight Experience Through Their Phones

The airline manufacturer is embracing automation through a new generation of mobile travel apps

Augmented / Virtual Reality Yesterday

VR Surgery Videos Offer Interactive Medical Education

Dutch startup MDLinking hopes to globalize communication between students and medical care professionals with virtual reality content

Related Expert

Andrew Bosworth

Facial Recognition

Culture Yesterday

Use Twitter To Learn A New Language

tDict is an app that uses the social media platform to help you search for words in local dialects

Mobile Yesterday

This Startup Wants To Digitize The Loose Coins In Your Pocket

CoinOut is a new app that lets you save your extra change from cash transactions as electronic funds

Advertising Yesterday

McDonald’s Is Accepting Trash As Currency In Exchange For Burgers

An initiative in Stockholm is trying to keep streets clean while satisfying hunger

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Culture Yesterday

Google Is Using Virtual Paper Airplanes To Bring People Closer Together

The tech giant released an app that lets people throw their good wishes out into the world on the International Day of Peace

Advertising Yesterday

Get Paid For Traveling In San Francisco After Rush Hour

BART Perks rewards commuters who take early or late trains by giving them extra points to trade for money

Culture Yesterday

Artist Designs Covers For Books That Don’t Exist

Published by the fictional 'Specious Books,' the subversive works facilitate a conversation regarding the artistic integrity of graphic designers

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Food Yesterday

Bringing Food Innovation To America’s Crowded Milk Market

a2 Milk's Blake Waltrip, Chief Executive of the USA region, discusses how the distributor plans on bringing the popular drink for the dairy-sensitive to the States

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Financial Services Yesterday

Device Makes Digital Currency Feel Tangible

The concept gadget wants you to experience the highs and lows of spending money

Augmented / Virtual Reality Yesterday

NBC Is Planning To Stream The Presidential Debates In Virtual Reality

Partnering with AltspaceVR, the broadcaster offers another way for Americans to engage with the election season

No search results found.