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Zappos CEO Launches Multi-Vehicle Ride Sharing Program In Vegas

Tony Hsieh Project 100 is a complete transportation system that includes buses, cars, and bikes.

Emma Hutchings
Emma Hutchings on April 4, 2013.

Tony Hsieh’s Downtown Project for revitalizing Las Vegas is launching a complete transportation system for getting around without needing to own a car. ‘Project 100‘ has just signed a deal for 100 Tesla Model S vehicles.

It will launch a mobile app during its invite-only beta in the coming months, and its official launch will bring together over 100 on-demand drivers, shared cars, shared bikes, and shared shuttle bus stops, for a single monthly membership.

Tony Hsieh’s Vision For The Future Of Transportation

The experience is simple: open an app so we know where you are and tell us what zone you want to travel to. With that information we’ll give you a set of options, for example, 1 – Be picked up by a driver in a Tesla in 3 minutes, 2 – Drive yourself in a low range electric vehicle that’s 0.2 miles away, 3 – Grab a bike that’s 0.1 miles away or 4 – Hop on the party bus that will be near you in 4 minutes.

The cost for most members will be around the same as a monthly car payment and insurance, which is about $400 per month. There will also be other entry level membership options for occasional users. The upcoming beta will be used to work out what kind of service will be available to each level of membership.

Project 100

Thinking...